Benefits of Using SEO and WordPress as your Marketing Tools

online marketing

Why should you consider using SEO and WordPress as your marketing tools? If you are a business operator and searching for appropriate ways you can use to improve the performance of your trade, this text will brief you about why you should consider using SEO and wordpress solutions in your intention of enhancing the performance of your business. SEO i.e. search engine optimization is an activity which aims to improve the visibility of websites in unpaid outcomes of the various search engines. If you are having a website for your business operations, it is essential it is designed in such a way that will give visitors a good user experience so that search engines can rank the site on the top position of their particular returns pages. 

Reasons why you should Utilize SEO to Market your Business

*Increasing your Online Reach

SEO services from an experienced company will aid in increasing the possibilities of your site to appear on top ranks of various returns pages. After your site features on top ranks of returns pages of search engines, people will most likely end up trusting your goods or services not to mention your website will be easily located. 
A great SEO service provider will ensure you get solutions which will increase your reach and thus more traffic that you can change to prospective clients will be encountered in your website.

*Improving Brand Awareness

Most people that are looking for products or services to purchase online will probably cooperate with a business that appears often on their particular search outcomes. Once you website successfully attain an upper rank on the returns pages, this will help you build brand awareness because people viewing your goods or services will end up informing others about your trade.

*Countering Stiff Competition

If you are facing fierce competition that you think may likely affect your online operations, using SEO as your marketing tool will certainly play a crucial role. By using search engine optimization marketing solutions, you will end up having a better-optimized site than those of your competitors. Effective SEO solutions will also make search engines like your site. These factors will aid your business site to be ranked higher and this will make you have the capacity of competing enthusiastically with any competitor in your specific market niche. 

In addition to utilizing SEO marketing in your attempt to increase your online reach and hence outshine your competitors, there are other solutions that you can as well utilize and be able to improve the performance of your trade significantly. WordPress is another marketing tool which will help your business benefits in numerous ways.

Why you should have a WordPress Website

WordPress is a content management system that is utilized in building and maintaining websites. It is a kind of content management tool which is easy to use and having top-notch blogging features which can significantly help in boosting the performance of your trade if you are a business owner. WordPress offers a great and extremely reliable web-based user interface which is intended to design, publish, and update websites.

Though WordPress prime role is for blogging purposes, it also supports other kinds of web content such as conventional mailing lists and forums, online stores, and media galleries. If you are a business owner, having a WordPress website and hosting can expose you to many merits.

However, in order to encounter the various benefits connected to using WordPress, it is important that you outsource the services of a reputable firm offering WordPress maintenance services that are extremely reliable and which will help enhance the performance of your trade overtime (here’s an example of an excellent Wisconsin SEO company) . Here are some of the benefits you will certainly reap by outsourcing a WordPress service provider in your business:

Benefits of Outsourcing WordPress Maintenance Services in your Online Business

1. Your WordPress Website will be SEO Optimized

A reputable company offering WordPress maintenance services will ensure you are having constant codes which are simple and that will aid in making sure your site attains a top position on the returns pages. Courtesy of outsourcing the services of an experienced company providing WordPress maintenance solutions, their pros will use their skills and the various tools they own and make sure your WordPress site is SEO friendly. This will make different search engines such as Google, Bing and others to rank your website on the top positions of their respective returns pages.

Once your website is ranked on the upper spots of the returns pages, it means you will encounter a higher traffic on you site that you can convert to prospective customers and therefore end up earning higher returns in terms of profit in the long run.

2. Convenient Syndication

A great firm offering WordPress support will give you highly efficient tricks which will help your site earn inbound links. The inbound links will ensure that any blog you post go automatically to an RSS (Really Simple Syndication) feed. This will eventually make other people to be able to syndicate the content of your website across directories as well as other sites. 

3. Responsive Web Design

Current studies have proved that mobile traffic has already surpassed the usual desktop traffic. This therefore makes the need to use responsive website design a must. Once you entrust your website needs to a great WordPress maintenance service firm, they will definitely offer solutions which will help you end up getting the merit linked with using responsive website technology without the need of you developing separate sites for different devices. 

4. Enhanced Website Security

As long as you will secure a genuine and experienced WordPress maintenance service, you will be able to fortify your website’s security and therefore end up making it hacking-proof. 

5. Your Website will be Easy to Update

Once your WordPress website is set up accordingly by a reputable WordPress service provider, you will be able to update your site at any time of the day or night you desire. This will help you be able to engage easily not only with your visitors, but also with the search engines that have a say in matters connected to the amount of traffic you attain in your site. 

6. Your Website Design will be 100% Customizable

Once you utilize WordPress on your website, it will end up acting as the engine of your site. By entrusting a great WordPress support firm with your website needs, they will make your site to be 100 percent customizable. This will make your brand shine all the way and offer a unique encounter to your visitors. 

7. Extending the Functionality of your Website with Plugins

A reputable company offering WordPress backup solutions when the need arises will help you add a video gallery, event calendar, Facebook, Fan Box, and Twitter Feed among other useful things which can be helpful to your site and business in general. 

Bottom Line 

Though there are many marketing techniques you can utilize in your intention to boost the performance of your trade, SEO combined with WordPress are sure strategies that will not disappoint you in any way provided you will apply them accordingly. Ensure you apply these effective marketing solutions in your business so that you can reap from what they provide. 

4 Tips for Developing a Marketing Budget for Business

Every company should set up a budget for marketing. Marketing is an integral part of the business and your business won’t grow unless you use various marketing strategies to attract more customers. Here are some tips to set up a marketing budget for the business.

Business goal

You should set up a marketing budget depending on your business goal. You should first decide where you want to see yourself in the next coming years and then set the budget accordingly. For example, if you want more growth within a short time, your marketing budget should be more.

The type of marketing strategy you apply depends on which stage of your business you are in. There should be a different strategy for the planning phase and a different one for the growth phase. The marketing budget will also vary accordingly.

Consider non-promotional activities

In setting up a marketing budget, companies usually think of the amount needed for advertisement, website, brochures, etc. However, there are other costs involved as well. These include costs for attending trade shows and other networking events, training employees, etc. You should include these costs in your budget.

Consider timely events

The costs of an advertisement or other promotions won’t be the same throughout the year. During holidays or any important event, the prices will go up. For example, it may be more expensive to buy a slot for a TV advertisement when there will be an election.

The prices of advertisements may also drop after such events. So, you should consider this fluctuation of cost when preparing your marketing budget.


You should focus on attaining new customers and retaining the old customers as well. The more customers you retain, your client base will be stronger. So, you should invest in various customer loyalty programs. You should allocate separate fund in your marketing budget for the loyalty programs.

You might not get the results of your marketing efforts immediately. You should have patience. You should be flexible with your budget so that you can incorporate more promotional activities if you need to. Set up a realistic budget, considering all the contingency factors.

Top 5 Marketing Tools you should Use for your Business

No one can deny the power of the internet today. Along with the other aspects of our lives, the internet has created a huge impact on the business today. We cannot think of our business without being online. Companies use various marketing strategies to attract customers. Here are the top marketing tools you can use for your business today.

1.    MailChimp

There is no doubt that email marketing is still effective today. More than 80% of companies rely on email marketing. MailChimp is the top email marketing provider today. It has a great support system. With the free plan option for less than 2,000 subscribers, you don’t need to spend anything at the start of your business.

2.    HubSpot

It is one of the best sales, marketing, and CRM software. This can be a complete marketing package for you. This tool can help you with SEO, blogging, social media, website, email, analytics, etc.

3. Google Analytics

It is one of the best free tools from Google. It can tell you where most of your traffic comes from, which social media campaign is driving high traffic, which keywords are working well, etc. You can use the information for developing your future marketing strategy.

4. BuzzSumo

This tool will help you to learn more about the market. You will know about the industry, the competition, and more. You will know which content works well for search engines.

5. Crazy Egg

If you want to get the most from your website, you should use this tool. This tool will identify the problems with your website. It will help you to increase leads and conversion.

As a business owner, you should spend more time digital marketing. You should use these tools at the start of your business so that you can track what’s going on from the beginning. This will give you the time and opportunity to change your marketing strategies accordingly.

5 Ways to Reach Customers with Social Media

Social media has proved to be one of the most influential platforms for promoting business. It is cost effective and helps you reach more customers within a short time. Here are some tips that will help you reach more customers using social media.

Use a multichannel approach

You shouldn’t rely on one social media platform for your marketing activities. Use more than one channel as various users use different platforms. You should do some research on the demographics of the social media users so that you know where most of your customers are.

Engage customers

The social media uses an algorithm to decide which content to display more prominently. ‘Engagement’ is one of the factors that they use in making such a decision. The comments you receive from different posts are very important. You should react to the comments of the users promptly. This way others will engage with your content also.

View analytics

You should look at the analytics regularly to find out which type of content the viewers are liking, what is the demographic of most of your readers, at what time of the day you get most viewers, etc. All these results will help you to decide your next marketing strategy.

Create an event

You can create an event on Facebook to attract customers. For example, announcing ‘sale week’ so that more people visit your site and buy your product or service. Notifications will be sent to the viewers and they will be likely to participate.

Use location tagging

Twitter has a location tagging option. When you post a new tweet,  people who are nearby will see your tweet. So, if they are searching for a product or service locally, they will visit your company.

If you include all these as part of your social media strategy, then you will get positive results. You should allocate more budget to the strategy that works best.

Designed by Freepik